SGB Online spent its winter checking in with the best names in base layers (from brands to backcountry guides) to get a sense of what’s hot in the category for 2017, and how retailers should approach selling amid delayed winter cycles.
Ridge Founder Jeff Russell weighed in alongside other industry experts to provide his perspective on everything from what's in, what's out; when to buy base layers and consumers' latest preferences for natural vs. synthetic materials.
“It’s true, people tend to purchase more base layers (especially merino wool) when it gets colder,” he said, “but the great thing about merino is its natural temperature-regulating properties don’t reserve its use to winter. Base layers are now spring, fall, even summer pieces.”
Read the full article here: https://sgbonline.com/warm-from-within/
"On the spectrum from mid-layers to underwear, it’s finally common knowledge that all base layers matter." - SGB Online
