When we come up with new seasonal colors we always look to nature for inspiration. Here in the Eastern Sierra where Ridge is based, there are tons of beautiful, rich yellows. These yellows are found in wildflowers in the spring and summer, aspen leaves and rabbitbrush in the fall, alpine sunsets and sunrises, and in that glowy golden hour light most mornings and evenings here.

We named the color after California Goldenrod, a native perennial herb found throughout our home state with rich yellow flowers. It also reminds us of some shades of California poppies, our state flower.

Merrill Worlund, who manages design and product development for Ridge, wanted to introduce a yellow as a seasonal color for several years before Goldenrod made the cut. Several other yellows were considered, but Goldenrod was the one that stole the show. Merrill envisioned it as a sun hoodie and a t-shirt when she first introduced the color.

When you’re in the Eastern Sierra, keep an eye out for some of our favorite gold and yellow flowers that inspired this color:

• Mule’s Ears (Wyethia)
• Western Wallflower
• Yellow Monkeyflower
• Sierra Tiger Lily (aka Alpine Lily)
• Rabbitbrush
• Arnica

Grab some Goldenrod gear for men:
Journey Tee
Journey Polo
Natural Tee
Solstice Sun Hoodie (almost sold out)

And for women:
Wander V-Neck Tee
Natural Tee
Solstice Sun Hoodie (almost sold out)
Natural Tank Top
Bralette
Boy Short Underwear